Browning OdorSmart

Problem-

Successful hunting is a blend of skill and proper equipment. Browning offers quality hunting gear that blocks human scent from your prey.


Solution-

Browning’s OdorSmart clothing line is promoted with primarily traditional media, seeing as the target audience I chose is aged 30+ and the majority of them aren’t online. But for those who happen to be, there is a web banner and email blast-- that they can sign up to receive when they make a purchase at Bass Pro Shop. The campaign also has a direct mail piece and in store flyer, billboard, and one print ad.